Hospitality management : the artificial intelligence revolution

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Hotels have always been early movers on major innovations : credit card payments, electronic door locks, data-driven personalization. But hospitality doesn't just adopt innovation ; it pressure-tests it, refines it, and transforms it into something guests actually value. It is indeed a unique position : a live laboratory where technology must earn its place through human experience. If there is one industry capable of advancing Al in the right direction, a direction that serves people, it is hospitality.

Yet the numbers reveal a troubling paradox. According to a 2025 study conducted among 171 hotel chains : 78 % already use AI - only 8 % have a formal strategy - 62 % cite lack of training as the main obstacle.

This book aims to fill that gap : to offer everyone tasked with defining tomorrow's innovative strategies a framework that is both theoretical and practical, enabling them to lead their property's transformation with confidence and ambition.