Digital disruption...explained to my boss
Bertrand Petit
Versailles, Lyon 2ᵉ, Lyon 6ᵉ...
Ce que dit l'éditeurDigital Disruption ... explained to my boss This book proposes an annual synthesis of InnoCherche innovation network activity to the executives, the C-level who want to understand this digital disruption we are leaving thru. InnoCherche is a Business Innovation Network. We are organizing an across all sectors innovation watch focusing on usages. Since April 2007 and the massive adoption of the smartphone as our new intellectual orthesis, we are changing ail our individual usages. The impact will be felt on all the business models and on many management principles. Our non-profit organization has 2 missions : Help all C-level... 1) ... anticipate the upcoming digital disruption which will come from the fringe 2) ... act upon it To do this innovation watch, we organize 4 cross sectorial field trip where during a week with 12 to 20 executives from different companies, different sectors and different functions, we discover to gether the speed at which our business world evolves and in the evening we share our observation to have as broad a view as possible. Back in Paris, we continue our usage watch within 8 Think Tank on 8 subjects on which all the C-level must start to form their own opinion (Digital Marketing, Big Data, Open Innovation, New Business Model, New management, Cyber Security, e-Health and e-Education) This book is a vulgarization exercise and should be understandable by a C-level who has just lived through the first 8 years of this new digital world. |
RésuméSynthèse de la veille innovation réalisée au sein d'InnoCherche, éclairant les évolutions provoquées par le numérique sur les modèles d'entreprise et les principes de management. Elle aborde notamment le marketing digital, les big data, les nouveaux business models, la cyber sécurité ou encore l'e-éducation. ©Electre 2024 |
Caractéristiques Auteur(s) Éditeur(s) Date de parution
24 novembre 2015
Rayon
Gestion d'entreprise
EAN
9782367780719
Nombre de pages
86
pages
Reliure
Broché
Dimensions
22.0
cm x
15.0
cm x
0.7
cm
|