Pharmacies
Chris van Uffelen
Versailles, Lyon 2ᵉ, Lyon 6ᵉ...
Ce que dit l'éditeurPharmacies are a special kind of store, because nothing is as important as health. The tightly regulated medicine market is changing, and pharmacists face more and more competition from other health care providers as well as within their own profession. As products and prices are generally standardized, pharmacists must win customer loyalty in other ways. In addition to professional competence, friendliness, and an extended range of products and services, the atmosphere of the pharmacy itself takes on a crucial role. This places particular importance on the interior design, since that is what sets the tone of the consumer experience. This volume presents 75 projects which demonstrate the creative finesse of the pharmacists, architects and designers who face these challenges. The selection includes projects by renowned specialists such as Mobil M and Plaren, as well as top designers like karim Rashib and Ippolito Fleitz Group, who each approach this special design task from different perspectives. |
RésuméLes pharmacies sont des locaux commerciaux particuliers. Le marché des médicaments étant aujourd'hui fortement réglementé partout, la concurrence s'est donc déplacée au niveau de l'aménagement des locaux qui permet, avec la qualité du service, de fidéliser la clientèle. Ce livre présente une soixantaine d'exemples de pharmacies caractérisées par une ambiance moderne et hygiénique. ©Electre 2026 |
Caractéristiques Auteur(s) Éditeur(s) Date de parution
12 janvier 2012
Rayon
Famille, vie pratique
EAN
9783037680964
Nombre de pages
285
pages
Reliure
Relié sous jaquette
Dimensions
31.0
cm x
24.0
cm x
3.0
cm
Poids
1915
g
|

